Sunday, December 9, 2012
Don't make improvements
Don't you hate it when you fire up your computer and discover they've “improved” things behind your back? My e-mail service was improved recently. Apologies and more improvements soon followed.
Blogger improves things so well that people can't operate their own sites. Once that happens it's really easy to change to a new service. What the heck, of you've got to learn something new anyway.
I'd complain about Facebook changes, but I've never become a member. The only way to win is not to play.
I'm trying to look at improvements from their point of view. There you are, working day in and day out for some computer company. You want to improve things. This is the Internet where innovation moves at break neck speed. All the other geeks would laugh at you for keep your site the same 3 months in a row. You live and breath this technology stuff and assume we all want these improvements.
No we don't. Most of us want to fire up our computer and find things just the way we left them. From our view point, one day we knew how to send an e-mail or post a blog, the next day, we don't. All that energy and time invested in the old way of doing things is gone and lost forever.
It's not that we hate all improvements. We don't mind when something like storage gets increased from 2 gigs to 87 thousand terabytes That's like discovering your mechanic tweaked the engine in your car and it has a lot more horsepower and better fuel economy. No problem. What we hate is major changes to the way the site works. It's like getting in your car only to discover the steering wheel has been moved to the backseat -and is now a banana.
If you've got change that stuff, do it Charles Darwin style: very very slowly over a long period of time.